But that doesn’t bother Cinnamon’s Deli owner Larry Wilson, who is opening in the same building Thursday.

“I’m going to beat ’em,” Wilson says.

This is his fourth Cinnamon’s in Wichita.

“I like the traffic count,” Wilson says of the area.

There may be a lot of other restaurants there, he says, but “there’s a lot of customers also.”

Landmark Commercial Real Estate handled the lease.

Wilson, who opened his first Cinnamon’s in 1986, hopes to open two more here and possibly one in Derby. Don’t look for the new restaurants anytime soon, though.

With a tight market for financing, Wilson says, “I’m going to have to pull back . . . for a little while.”