The Overland Park-based company’s business is built on its radio show, which founder Adam Bold hosts weekly.
“Our business model is a little bit unique,” says Jeff Roper, who is the franchisee opening the store here.
“Basically, 100 percent of our clients come from a call-in radio show that is on Saturday mornings.”
The show will debut in Wichita at 9 a.m. July 10 on KNSS, 1330-AM.
“We could never go to a market where we couldn’t get on the air on Saturday mornings,” Roper says.
He says the company manages $5 billion in assets with its 80 stores nationally.
Roper has stores in Fresno and Seattle and is a minority partner in a store in Harrisburg, Pa.
He says Wichita is an ideal market.
The store “does very well in Midwestern-type cities.”
The Mutual Fund Store will have 1,400 square feet at Cambridge Market, which is at 21st and Webb.
Don Piros of Landmark Commercial Real Estate handled the deal.